In summary, the scorecard for 2017 were:
- Registration was 1 percent lower than 2016 at 205,000 units and 1.5 percent better than target of 202,000 units.
- Market share was 0.1 percent lower than 2016 at 35.6 percent.
- Service Intake was 3 percent better than 2016 at 2,100,000 units.
- Service Revenue went up by 12 percent against 2016.
- Parts and Accessories sales were 7 percent higher than 2016.
- Production was down by 6 percent against 213,000 units produced in 2016.
*TIV was calculated at 576,000 units, 0.7 percent lower
than 2016 (pending official announcement by MAA).
After Sales Service has shown positive
improvement in all areas, including Intake, Revenue, Parts and Accessories, as
well as Body and Paint business. Through strategic efforts and initiatives,
the After-Warranty ratio increased to 26 percent compared to 23 percent in
2016. Body and Paint business continue to grow by 10 percent, year on year.
Perodua’s Pre Owned Business (POV) has also
shown an improvement with trade in volume increased by 15 percent as compared
to 12 percent in the year before. Wholesale volume expanded by 10 percent from 4,890
units recorded in 2016.
Moving forward, Perodua is positive with the
outlook of 2018, aiming to keep its market share at least at 35 percent with additional
4,000 units or 2 percent growth in registration over 2017. Similarly, Perodua
is targeting a 3 percent growth in Service Revenue, 2 percent growth or
2,140,000 units Intake and an increase of 8 percent in production to 215,000
units.
Perodua will continue to expedite the delivery of
the 36,000 bookings collected for its new Myvi. This, together with growing popularity
of its compact sedan, Bezza and ever strong Axia will drive the expected
growth. Perodua is also being cautious of growing competition especially in A
and B segments as well as on the more stringent Hire Purchase approval to be imposed
by all banks as a result of persisting higher household debt ratio.
For me, as in Delta Goodrem’s song, “.. see what we have become, Together We Are
One ….”, and again this year, we will “go
higher”, InsyaAllah.
